Overview
Need to increase your sales? Then you need to enroll in some digital marketing classes immediately.
One of the most effective ways to promote a product or service to as wide an audience as possible is through digital marketing. Just consider how much time we devote each day to staring at screens, browsing social media, using our fingers to swipe and tap, and, of course, making purchases.
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Skilled digital marketers are responsible for all the captivating ads and laser-focused sponsored posts you see online. Brands around the world spent $378.16 billion on digital advertising in 2020, according to Statista, proving that digital marketing is big business. That’s just one facet of digital marketing, digital advertising.
We’ve compiled a list of marketing courses that will equip you with the specialized knowledge you need to succeed as a digital marketer.
Best digital marketing degree course
Masters in Digital Marketing
The “Masters in Digital Marketing” from Digital Marketing Institute is a dynamic digital marketing degree that is regularly updated to reflect the latest changes in the marketplace.
This online digital marketing degree was made with you in mind, and it could lead to a world of possibilities. It covers ground from marketing strategy to mobile and social media promotion.
You’ll graduate with a Masters degree that’s respected around the world and full membership to the Digital Marketing Institute, where you can stay abreast of the latest developments in your field. There are quizzes and videos to help you test your knowledge and other interactive learning components in each module. You can even find animated explanations and special resource libraries to dig into.
BS in Marketing with a concentration in Digital Marketing
The SHNU Digital Marketing Degree is recognized by the ACBSP and provides students with the skills they need to effectively market on mobile devices, social media platforms, and other digital mediums. You will develop effective strategies for pay-per-click and organic advertising campaigns and learn to evaluate the metrics responsible for guiding them.
Earning a Bachelor of Science in Marketing can set you up for success in an entry-level marketing role or serve as a stepping stone to a Master’s in the field. If you want to go from a Bachelor’s to a Master’s degree quickly, you can take advantage of a special “accelerated degree” program.
Online Business Digital Marketing Degree
This online marketing degree is a business degree with a digital marketing concentration. Insights into marketing are combined with a holistic perspective on how to grow an efficient online business in this educational experience.
You will acquire knowledge in the areas of advertising campaign planning, analysis, and the use of a variety of tools and techniques for expanding your client base.
This course is not focused solely on marketing strategies, but rather on equipping future business leaders with broadly applicable skillsets, such as proficiency in data management and mining.
Online Bachelor’s in Marketing
The online Bachelor of Science in Business Administration and Marketing was designed to equip aspiring innovators with the knowledge and skills necessary to take on a variety of positions in today’s competitive business world.
Coursework for this degree includes marketing analytics, consumer behavior, content creation, branding, sales management, and communication—all of which are essential for today’s business leaders.
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Students in this course will learn how to build holistic plans to promote a wide range of goods and services. Topics in brand management, marketing strategy, data analytics, and the study of consumer behavior make up the marketing portion of the curriculum.
In contrast, the business fundamentals and management components focus on developing strategic thinking and other essential business skills.
Free Training at the Semrush Academy
One of the most effective digital marketing tools is made by Semrush. They realized they needed to provide digital marketing training to their audience for free, so they set up an academy.
Their training encompasses every aspect of online advertising, such as
- SEO
- Marketing With Content
- PPC
- Promotion Via Affiliation
- Advertising in Social Media
While English is the primary language of instruction, Spanish translations are available for many lessons.
You can sign up without cost, and if you finish the training and pass the tests, you’ll earn a credential.
All courses are taught by well-respected experts in digital marketing and feature both video and written materials.
Courses range from introductory to advanced, and while some focus solely on Semrush, others cover more broad topics like SEO basics, PPC basics, technical SEO, and social media marketing.
Coursera Digital Marketing Courses (Paid with Certification)
Coursera is an alternative digital marketing school that you should think about. Courses in search engine optimization, social media marketing, and paid advertising are just some of the many that they provide.
The Digital Marketing Specialization at the University of Illinois is a well-liked choice.
The six courses that make up the digital marketing specialization can be completed in about a month’s time and cost a total of $592. The following topics will be covered in the courses:
- Traditional vs. online advertising: key distinctions
- An Overview of Digital Resources and Media
- Analytics for digital marketing
- Applying Analytical Methods to Digital Marketing
- Digital advertising techniques
- Promotional Videos
- Email and social media advertising
Coursera offers a Digital Marketing Specialization certificate that can be applied to the University of Illinois’s online MBA program if students complete all required coursework and earn passing grades.
The Digital Marketing Course at CareerFoundry
CareerFoundry’s Digital Marketing Program is a great place to start if you want to learn the ropes of digital marketing on your own time and at your own pace. CareerFoundry’s dual mentorship model guarantees that you will have access to both a seasoned industry expert mentor and a tutor throughout your time in the program.
In just four months of full-time study (or seven months of part-time study), you can compile a digital marketing portfolio worthy of a job offer. CareerFoundry is so confident in their methodology and curriculum that they offer a Job Guarantee: find a job in your chosen field within 180 days of completing your program, or we’ll refund your tuition in full.
Thinkful Digital Marketing Bootcamp
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If you’re just starting out in digital marketing and want to learn everything there is to know, then you should check out Thinkful’s comprehensive Digital Marketing Bootcamp. Three months is all it takes to master the fundamentals of digital marketing, from campaign management to customer persona development to copywriting. In addition, Thinkful provides access to a professional mentor via live video consultations and provides career guidance right from the start. Self-paced courses will require a time commitment of about 15-20 hours per week.
Simplilearn Post Graduate Program in Digital Marketing
Simplilearn’s graduate program, developed in collaboration with Purdue University and Facebook, provides access to high-quality university education without the high price tag. Additional benefits include six transferable credits and a twenty percent tuition reduction toward a Master of Science in Communications at Purdue.
You’ll take an exclusive Master Sessions elective course on Facebook and learn everything there is to know about it, and then apply what you’ve learned through Harvard Business School case study-based projects.
Georgetown University Digital Marketing Bootcamp
The Georgetown University Digital Marketing Bootcamp is taught by experts in the field and will expand your understanding of marketing analytics, multi-channel strategy development, and return on investment calculations. This method of education is also highly beneficial for working students: This intensive 12-week bootcamp will feature live sessions on Friday evenings and Saturday afternoons, with additional time for students to work on assignments on their own or in small groups and put their newfound knowledge into practice.
At the conclusion of the program, students will present their capstone projects and receive a certificate of completion from Georgetown. Throughout the 12 weeks, participants will have the opportunity to network with their classmates, participate in career coaching activities (mock interviews, resume and cover letter reviews, etc.), and attend workshops. In addition, students can submit their resumes to companies actively seeking Georgetown University alumni through a dedicated online portal.
Curtin University of Dubai Graduate Certificate in Digital Marketing
The Academic Ranking of World Universities places Curtin University in the top one percent of universities worldwide. Although its primary campus is in Perth, Australia, its Dubai branch takes full advantage of the city’s incredible setting. Students interested in pursuing an MBA or Master’s degree in digital marketing will find that Curtin’s Certificate in Digital Marketing is an excellent stepping stone.
Students can learn the basics of search engine optimization (SEO), search engine marketing (SEM), social media strategies, and more through on-campus classes. The practical lessons teach you how to organize an effective online advertising campaign using data analytics. There is a minimum requirement of three years of experience in the field or a bachelor’s degree for admission.
Google Analytics Certification
One of the most important skills for any digital marketer to have is the ability to use Google Analytics. There are two hours of on-demand video instruction, downloadable materials, and 200 practice questions in this course that can be used by anyone, from complete GA newcomers to seasoned veterans.
To help you get ready for the real thing, Google provides a sample exam for certification in analytics. Whether or not you end up taking the exam, the skills you learn in this course will make you a more effective digital marketer.
Duke University Digital Media & Marketing certification
This course is provided by Duke University for professionals who wish to become certified as OMCPs. Advanced modules, which delve more deeply into subjects like mobile marketing, SEO, paid search, and content marketing, are only available to students who have passed and received certification in the Digital Marketing Certified Associate (DMCA) module.
Hootsuite (for social media), MailChimp (for email marketing), and Google Ads (for paid search) are just a few of the widely used digital marketing tools they will be introduced to. Students can hone their abilities without having access to the actual platforms by working hands-on in labs with access to Mimic Pro and Mimic Social.
Columbia Business School Digital Marketing Certificate Program
You can complete Columbia Business School’s digital marketing program in just three months with as little as two to four hours of weekly study time if you’re looking for a more in-depth course. There are a total of fourteen modules that make up the online marketing course. These modules cover important marketing concepts like channels and principles, as well as customer behavior, content marketing and messaging, and digital marketing metrics.
The material is presented via video lectures, online discussion forums, and live Q&A sessions. You will also get some practice with simulations and real-world applications. All in all, if you’re looking to add a digital marketing certification to your resume, this course is the way to go.
Digital Marketing Specialist
This is another advanced course that will prepare you for a career in digital marketing. A Master’s degree is awarded to students who successfully complete all seven modules that make up this course. This all-encompassing course provides students with the advanced instruction necessary to build a successful career in digital marketing.
Post Graduate Program in Digital Marketing
The name of the course may sound generic, but it is anything but. This online bootcamp from Purdue University is designed to give recent graduates a thorough introduction to the field of digital marketing. There are some key ways in which this course diverges from what we’ve already covered. First of all, it’s a conventional university program, so enrollment is not open to anyone who applies. This course is also offered on a regular basis and culminates in a certificate from Purdue.
Conclusion
Learn marketing fundamentals to increase your conversion rates. Each of these digital marketing courses has a slightly different focus, so you should be able to find one that helps you reach your goals. And where do we go from here? Obviously, realizing your vision requires locating the ideal designs for it.
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